IAAP Strategic Plan

Raise the recognition and use of applied psychology to increase our influence on global development initiatives.

Here's how:

• Establish a cross-divisional advocacy advisory group to identify priority stakeholders and inform outreach materials and approaches.
• Develop a robust advocacy strategy to demonstrate the value of applied psychology in enhancing policy effectiveness, especially in areas related to UN Sustainable Development Goals (SDGs) and global challenges.
• Create and distribute educational content tailored to prioritized stakeholder groups, outlining the relevance and applications of applied psychology in diverse contexts.
• Build strategic partnerships across different UN entities, government sectors, other intergovernmental agencies, associations, and private organizations focused on SDGs to integrate applied psychology into their work.

Increase the number and diversity

of engaged members by improving the value and accessibility

of IAAP.

Here's how:

• Grow the number of IAAP members by reaching under-represented areas of the world through targeted marketing and personal outreach. 
• Develop an intentional onboarding process designed to more fully engage new members in the association and the profession.
• Establish effective methods for collaboration and relationship building among members, including intra-regionally and across divisions.
• Create opportunities for increased member visibility that enhance professional development and help establish the next generation of applied psychology leaders.
• Increase opportunities for professional growth and learning through virtual and in-person webinars, workshops/seminars, mentorship, and regional conferences.

Evaluate and improve association governance for more effective, efficient, and inclusive communication, decision-making, and operations.

Here's how:

• Review and possibly revise IAAP’s Mission Statement to ensure it appropriately reflects our members and the role of the association.
• Clarify roles and responsibilities of all governance and working bodies within IAAP to ensure alignment with IAAP’s mission, vision, and strategy and to improve organizational responsiveness.
• Establish mechanisms to increase the number of individuals from all regions participating in IAAP leadership, committees, and initiatives.
• Increase the Board of Directors’ involvement in governance activities and organizational decision-making.
• Provide mechanisms for two-way communication between members and leaders to encourage increased engagement and shared organizational ownership.
• Ensure appropriate human resources to accomplish IAAP’s stated goals and strategies.
• Ensure appropriate financial resources to accomplish IAAP’s stated goals and strategies.