CULTURE AND HEALTH: HEALTH PSYCHOLOGY IN CULTURAL CONTEXT
 
Bishop, G.D., National University of Singapore, Singapore
 
Health psychology has made great strides in illuminating the myriad of ways in which psychological and social factors play critical roles in health and health care. However, as health psychology continues to develop there is a pressing need to do more by way of integrating culture into our thinking about health and illness. An increasing amount of research is being done in non-Western populations but much remains to be done to codify that work and to explicitly integrate culture into health psychology theories as well as to address the question of how cultural differences inform our understanding of basic phenomena in health psychology and influences its practical application. This will be discussed as it relates to the areas of illness cognition, health behaviour, and the role of emotion in the aetiology of disease.