Ayano, Y. and Ura, M., Hiroshima University, Japan
In western cultures, many studies of self-presentations suggest that self- derogative presentations deteriorate presenters' well-being. In Japan, however, such presentations are regarded as preferable interpersonal behavior, therefore displaying derogative presentation may promote Japanese' well-being. Generally, the more the person ages, the more the person internalizes cultural norms. However, the situational demand to urge derogative presentations are not different from generation to generation. Among the young, who have not internalized cultural norms as yet, to derogate oneself to others may have deteriorated effects on their well- being. Conversely, among the Japanese elderly, as a result of high internalization of cultural presentational norms, a display of derogation may promote their well-being. One hundred and fifty four adults, whose generations ranged from twenties to sixties, were asked to complete the self-presentational norm scale, the execution of self-presentation scale, fulfillment sentiment scale and self-esteem scale. The results suggest that, as the generation increases, internalization of cultural norms also increases. The results also show that the high execution participants in the twenties and thirties report levels of fulfillment and self-esteem lower than participants in the low execution participants in those generations. However, the high execution participants in the fifties and sixties reported levels of fulfillment and self-esteem higher than participants in low execution participants in those generations. In summary, this study suggests that the same actions that correspond to the cultural norm have different effects on well-being among people who are in different generations.