MONEY PROFILES AND SELF-VALUE, AND PERSONALITY: AN INVESTIGATION OF THE MONEY ETHIC ENDORSEMENT OF UNIVERSITY STUDENTS IN CHINA
 
Du, L.Z., Nankai University, China and Tang, L.P., Middle Tennessee State University, USA
 
This study tested 318 university students in China about their money ethic factors, profiles, and the relation among their money profiles, self-value, and personality with Money Ethic Scale (MES), Self-Value Scale, which developed by Thomas Li-Ping Tang, and Eysenck Personality Questionnaire, which developed by H. J. Eysenck, an famous psychologist of UK. By Factor Analysis and Cluster Analysis, the results show there are seven factors in money ethic of university students in ChinaGood, Rich, Charitable Giving, Budget Money, Non-motivator, Success, Evil, which are ranked from high scores to low scoresthere are four money profiles of university students in China: Apathetic Money Handler (31.5%), Careless Money Admirer (29.11%), Achieving Money Worshiper (28.77%), and Money Repeller (10.62%)there are significant difference among money ethic endorsement, self-value, and personality. Achieving Money Worshipers regard money as Good, Riches, Motivator, and Budget money carefully. They tend to have the highest level of Self-esteem, Competence, and the lowest level of Lie. Careless Money Admirers value money's Success but do not regard money as Motivator. They tend to have the highest of Charitable Giving, Neurosis, Extraversion, but the lowest of Inferiority, Psychosis. Apathetic Money Handlers think that money is not Success. They tend to have the low Self- esteem, Competence, Neurosis, Extraversion, and high Inferiority, Psychosis. To Money Repellers, money is Evil and not Good, Richness, Motivator. They trend have the highest of Inferiority, Psychosis, and the lowest of Neurosis.