THE RELATIONSHIP BETWEEN ENVIRONMENTAL ATTITUDE AND ATTITUDE TOWARD WELFARE
Hatakeyama, A., Waseda University, Japan
The purpose of this study is to research the following: (1) The constructive validity of environmental attitude scales and attitude toward welfare scales; (2) The correlation and causal relationship between attitude toward welfare and environmental attitude. Environmental attitude was measured by 29 five-point items of environmental attitude scale which finally consisted of six subscales: Approach to information on environmental problems, appreciation of natural beauty, awareness of causes of pollution, insight into the consequences of pollution, purchasing behavior, and coping behavior. Attitude toward welfare was measured by 9 five-point items of attitude toward welfare scale. Measuring both scales, I adopted a Likert scale that is "strongly agree" to "strongly disagree". Four hundred and three college students (one hundred and forty-two male; two hundred and sixty-one female) responded to both scales. The main findings were as follows: (1) Three subscales of "appreciation of natural beauty", "awareness of causes of pollution", "insight into the consequences of pollution" were more highly assessed than other subscales. (2) All subscales of environmental attitude scale significantly correlated each other except the correlation between "approach to information on environmental problems" and "insight into the consequences of pollution". (3) All subscales of environmental attitude scale and the summed score of environmental attitude scale significantly correlated with attitude toward welfare scale. (4) The attitude toward welfare had significantly strong effect upon the approach to "information on environmental problems", "coping behavior", and "purchasing behavior".