TRAFFICKING IN COGNITION: APPLYING COGNITIVE PSYCHOLOGY TO THE DRIVING TASK
 
Groeger, J.A., University of Surrey, United Kingdom
 
While many thousands of people are employed as 'traffic psychologists' and others are engaged in research relating to transportation and its users, this paper questions whether there is a distinct body of knowledge can properly be called 'Traffic Psychology'. Instead, I suggest, psychologists apply their psychological knowledge to transport-related issues, and must not lose contact with the aspects of psychology in which they are proficient. They do so, at a cost to themselves, their area of application and also at a cost to the body of fundamental psychological knowledge they are they are seeking to apply. A number of examples of where cognitive psychology has been successfully applied to driver behaviour are considered, demonstrating reciprocal benefits to our understanding of driving and of human cognition.