Zeng, X.F., Wright State University, USA, Wang, Y.W. and Zeng, X.G., Xiamen University, China
Self-perception, or self-concept, has been considered a fundamtnal part of persoality, which decides differences between Western culture and Asian culture (Markus & Kitayama, 1998). Western culture is considred individualisitc with independent-based self-perception as their main characteristics while Asian culture is considered collectivistic with the main characteristics of interdepenndence-based self-perception (Markus & Kitayama, 1998). Markus and Kitayama (1998) asked people from Western and Asian cultures to write a self-description. And they found there were some differences in their self-description. Simliar findings were found in a comparative study of different language majors (Zeng, Zeng & wang, 2001). The author found that there were essential differences in the respect of cognitive processes that have not been explored. This study was to examine the cross-cultural differences manifest in the self-description in the cognitive system, which conceptualizes the 'self', and largely decides personality and behaviors. The samples include an American Sample and a Chinese Sample. 50 American college students and 60 Chinese college students were asked to describe themselves. The self-descriptions were analyzed from psycholignuistic approach. Singnificant differences were found concerning the choice of words, the sentence structure and the way they illustrated the contents.