ENTREPRENEURIAL TASK MOTIVATION: DEVELOPMENT OF A MEASUREMENT TOOL
 
Ghosh, A., Indian Statistical Institute, India
 
Entrepreneurs play an important role in the economic development of a country. Identification and measurement of entrepreneurial potential yields valuable information to the banks and financial institutions. The present study describes the development of a forced- choice scale for measuring Entrepreneurial Task motivation. The scale has been developed on the basis of Task Motivation theory of Miner. The scale measures four dimensions of task motivation namely, (a) Planning for the future, (b) Personal Innovation, (c) Self- achievement, and (d)Risk avoidance. The items of the scale are presented in forced- choice format each having three alternatives. The subject has to choose one alternative which best describes him. Data have been collected from small scale entrepreneurs selected randomly from different districts of West Bengal, India. Coefficient alpha and split- half reliability of the total scale were found to be .75 and .80 respectively. The validity of the scale with different measures, namely, achievement value, locus of control, and individualism- collectivism was found to be quite satisfactory. It was also observed that the success rate of an entrepreneur both in terms of profit and turnover can be efficiently predicted by this forced- choice scale of entrepreneurial task motivation.