FORECASTING PSYCHOLOGICAL CONSEQUENCES OF CAR-USE REDUCTION: A CHALLENGE TO AN ENVIRONMENTAL PSYCHOLOGY OF TRANSPORTATION
Garling, T., Goteborg University, Sweden
In the third millenium energy shortage, air pollution, and congestion are likely to make necessary a reduction of motorized transport of people and cargo. Focusing on reduction in travel by private cars in urban areas, the aim of previous research has frequently been to evaluate the cost- effectiveness of car-use reduction strategies as part of community policy measures to manage travel demand. This presidential address will discuss a complementary attempt to forecast psychological short-term and long-term consequences for individuals and families of a forced car-use reduction.