Knowles, M., Monash University, Konczey, K., ESSCA, Graduate Business School and Reddy, P., University of Melbourne, Australia
When prior research has classified organisational culture into various types, typically three or four categories have been used. Since such methods of classification are highly restrictive and in real life organisational culture is far more varied than this, the current research used ranked data and the unfolding technique to develop a more comprehensive map of organisational culture than has previously been possible. The study involved over 400 managers who came from a wide range of organisations spanning the continents of Australia, Asia, Africa, Europe and North America. Using the method described 18 different types of organisational culture were identified. In addition, it was also possible to identify which of these were the ones in which the managed predominantly worked.