APPLIED THE ASE MODEL TO THE BETEL QUID CHEWING BEHAVIOR
 
Li, S.M. and Huang, J.S., National Chung Cheng University, Taiwan
 
In the junior high school, 1.9% had found to be current betel quid chewer, and 14% was an ex-chewer (Yang, Su, Wen and Ko, 1996). In this study, we will extend the expectancy theory included the social norm to be the ASE model (Vries, Mudd, Dijkstra & Willemsen, 1998) and apply this extend model to the betel quid chewing behavior. Method; G106 junior high school students participated in the study and complete the questionnaire included the expectance scale , self-efficacy scale, social norm scale and the intension scale. The positive expectancy, self-efficacy and the social norm was high correlated with betel quid chewing intention. In the regression model, the positive expectancy, self efficacy and social norm was the predictors to the intention. The ASE model could apply to the betel quid chewing behavior, and we can use the model to prevent adolescents to chew the betel quid.