COSMOPOLITANISM, SENSATION-SEEKING, AND JAPANESE STUDENTS' TOURISM
 
Murata, K., Hitotsubashi University, Japan
 
This study explored relationship among cosmopolitanism, sensation-seeking, attitude toward tourism, and tourist behavior of Japanese undergraduates. After summer vacation, 210 participants who were mainly in first or second year completed a questionnaire in introductory psychology classes. It included questions concerning their travels during the vacation, their attitude toward tourism, and some personality scales. It was predicted that student who had traveled abroad would be higher in cosmopolitanism and sensation-seeking than those who hadn't. The result showed that 42 overseas-travelers were not higher in cosmopolitanism and sensation-seeking than 81 domestic-travelers or 87 non-travelers. Female students were at higher rate (33%) in overseas-traveler than males (14%). And females were higher in cosmopolitanism and lower in sensation-seeking than males. Both traits were, however, positively correlated with attitude toward tourism. It was discussed that the relationship of cosmopolitanism and sensation- seeking with travel behavior would be confirmed if the financial situation of the students. Some trends in tourism of Japanese students were also discussed.