THE CULTURAL INTERFACE AND CULTURAL VALUE-BASED SOCIAL CAPITAL: SOME OF THE CULTURAL VALUES AND PRACTICES THAT MATTER IN UGANDA
Munene, J.C. and Isingoma, E., Makerere, University Institute of Psychology and Makerere University Business School, Uganda
This paper has two overall objectives. The first is to demonstrate that goal oriented interactions occur within a cultural context and that in Africa the cultural context accounts for a significant portion of the outcomes of these interactions. The second is to propose and test a cultural construct for use in academic and policy research for the purpose of measuring the influence of culture in development effort. In order to do this we set four specific objectives: The first is to use the "institution" construct to introduce a cultural interface framework. The second is to employ the 'cultural interface' to show how it could integrate current research effort linking culture to development. The third is to utilize cultural and individual value constructs as the most researched "institutions" to measure social capital. The fourth is to demonstrate a relationship between cultural value-based social capital, organisational innovation and market share. The paper shows that social capital, considered as a cultural interface can correlate with organisational innovation in the Public Sector and market share in the private sector. It makes a number of recommends on how to maintain social capital in an institution of higher learning, to create it in the Public Service and suggests that further research is necessary to uncover the historical or cultural origins of bridging social capital in the private sector. Key Words: Cultural Interface, Values, Bonding Social Capital, Bridging Social Capital, Organisational Innovation, Market Share, Africa.