SOCIAL CAPITAL, THE PSYCHOLOGICAL CONTRACT, AND MARKET SHARE AMONG UGANDAN COFFEE EXPORTERS: A RESEARCH NOTE
 
Munene, J.C. and Isingoma, E., Makerere, University Institute of Psychology and Makerere University Business School, Uganda
 
Globalization is affecting the human resources function in a very special way. African managers and academics are urged to track closely the impact of this process on this function in order to manage their firms and business competitively. New constructs such as social capital and recently insignificant concepts such as psychological contract are being increasingly utilized in order to make sense of what is going on in the area of human resources management. This paper reports a part of ongoing research attempting to understand the influence of globalization on the human resources function. It examined the role of bridging, bonding, and organisational social capital on market share in the coffee export industry in an African country. 13 firms accounting for 61% of the coffee export market in the Country took part in the study. The results showed that bridging social capital could explain a significant variation among the esporters. To increase bridging capital managers and academics were encouraged to focus more in selecting and retaining competent human resources than in spending money and time in training and re-training. We proposed that they utilize operant behavioural competence profiling in order to identify key results areas to select competent people who should be able to fit quickly in a learning organisation. We also proposed that in Africa, managers and academics must make a clear distinction between human capital and human resources.