RESPONSE LATENCY AS AN INDEX OF SOCIAL DESIRABILITY
Yan, G.G. and Li, C.C., Beijing Normal University, China
This study was conducted to evaluate the usefulness of response latency to differential between fake good and honest self-report to an adapted version of computerized social desirability scale. All of the items were rated according to the definition of social desirability and then divided into three categories: high, low and non-social desirability. 76 university students were randomly assigned to either a fake good or an honest instruction group. The results indicated that the response latency were significantly different between fake food and honest condition. Further, response latencies were varied systematically for high, low and non-social desirability items for both fake good and honest condition. The implications for using response latency to detect social desirability on self-report measure were discussed.