INVESTIGATING THE CONFORMITY EFFECT WITH REGARD TO THE COLOR MEMORY OF CHILDREN
 
Maruyama, M., and Itukushima, Y., Nihon University, Japan
 
The conformity effect and its persistence were examined with respect to the color memory in children. Previous research indicates that the conformity effect influence the memory of faces in adult (Itukushima,Y; 1999). In the first session of this experiment 4 to 6 year old children were shown a series of 9 slides depicting a slightly emotional scene. One week after the first session they were asked to answer 10 questions about colors visible on the slides. They answered by multiple-choice and had to point out the correct color from the color sample. The 'conformity condition' group was asked in the presence of teacher (confederate). The teacher answers first, then the child answers next. Teacher's answers were decided upon previously (their answer is always a complementary color). In the control group, the teacher is sitting in the room but does not answer. One week after this session, the children are asked the same 10 questions again. Although some parts of the procedure need to be scrutinized further, some commonalities and differences between adults and children were found.