Rivera Aragn, S. and Daz-Loving, R., National Autonomous University of Mexico, Mexico
Love styles are a style of life. Just as life styles change, so do love styles. One can change styles and combine them. Based on the possible combinations and depending on the situation, a particular style emerges which will include strategies directed at influencing the couple. When love and power connected, a positive form of influence emerges in which these components are mixed to search for the well being and satisfaction of each other (Diaz-Guerrero y Diaz-Loving, 1988; Rivera, 2000). For the present study, 672 Mexican males and females living in couples responded to items which measured power style preference (authoritarian, affectionate, democratic, compromise, negotiating, aggressive-avoiding, laissez faire and submissive) and love styles (friendly, erotic, ludic, maniac, pragmatic and altruistic). Correlations show the pattern for males and females of acceptable combinations of power and love within the Mexican culture. The discussion of the results will cover gender differences and cultural tendencies.