VALUE REALIZATION BASED EQUITY PERCEPTION AND WORK MOTIVATION: IMPLICATIONS OF ADVANTAGEOUS INEQUITY PERCEPTION FOR SERVICE ORGANIZATIONS
 
Rai, S., Indian Institute of Management Lucknow and Sinha, A.K., Indian Institute of Technology Kanpur, India
 
In contrast to financial or similar tangible rewards that are commonly used as a basis of comparison in social equity related research, the present work argues that money is but only one of the values. It is a possible that other values may form the basis of comparison and affect work motivation. Data were collected through questionnaires from 261 male managers from banks on the variables of (a) value-based equity realization, and (b) superiors' ratings of individual's motivation and personal effectiveness. Using factor analysis, six value realization dimensions were identified. They were (a) Serenity and Social Contribution, (b) Ability Utilization, Authority and Personal Development, (c) Altruism and Physical Fitness, (d) Individualized Life Style, and Physical Activity, (e) Truthfulness, Honesty, and Cordiality (f) One-upmanship, Security, Integrity, Making a Difference, Economic Rewards, and Effectiveness. Results based on regression analysis showed that the perception of "advantageous inequity" (where the person feels that he or she is a gainer compared to the most comparable person that there is, by way of perceived ratio of outcomes by inputs) in terms of some value realization dimensions were significant positive predictors of both individual's motivation and personal effectiveness. Results are discussed toward possible use of value realization based equity perception in motivation management.