THE EFFECT OF "INTERPERSONAL PRESSURE" ON A CHOICE BETWEEN CMC AND FTF
Sugitani, Y., Murata, K., Hitotsubashi University, Japan
The purpose of this study was to investigate whether "interpersonal pressure" would affect a choice between two interpersonal media; computer- mediated-communication (CMC) and face-to-face communication (FTF). "Interpersonal pressure" refers to a psychological burden that one might have in an interaction with others. The pressure is thought to be strong when one expects the relationship with others would persist long and when one has to communicate a negative information. Previous studies had suggested that CMC could reduce the pressure. Therefore it seemed that CMC was favoured to reduce the pressure when it is strong. But, the authors predicted that when the interpersonal pressure was very strong (the perceived length of relationship was long and the valence of information was negative), one dared to choose FTF for their good relationships. The authors conducted experiments in which two independent variables (the perceived length of relationship and the valence of information) were manipulated and the choice between CMC and FTF was measured as a dependent variable. The result showed that one favoured FTF more than CMC when their relationships with others seemed to persist long.