EFFECTS OF DEMOGRAPHY, ETHNICITY AND CULTURAL VALUES ON WORK VALUES
 
Walker, A. and Smith, S., Deakin University, Australia
 
The study was designed to investigate the extent to which the three sets of variables predicted the work values of a sample of 268 Australian bank employees from different ethnic backgrounds. The demographic variables were Sex and Age; ethnicity related to Eastern, Western and Southern European; and cultural values were Horizontal and Vertical Individualism and Collectivism. Singelis, Triandis, Bhawuk and Gelfand's (1995) Horizontal and Vertical Individualism-Collectivism scale was used to measure cultural values, and the Canadian Work Values Scale (Burstein, Tienhaara, Hewson & Warrander, 1975) was used to measure employee work values. Multiple- regression analyses found Collectivism to be a particularly good predictor of work values. Collectivism was significantly and positively related to Personal Relations, Supervision, Human Resources and Non-Human Resources. Vertical Individualism was a significant positive predictor of Financial Considerations. Ethnicity was significantly and positively related to Personal Relations and Financial Considerations. Gender significantly predicted Supervision and Non-Human resources, with females placing greater importance on these work values than males. Age was a significant predictor of Promotional Opportunities, with younger employees placing greater importance on this work value than older employees. It can be concluded that the work values embraced by employees vary in importance as a function of personal demographics, ethnicity and cultural values.