COGNITIVE ASPECTS OF GENDER DEVELOPMENT: PRESCHOOLER'S PREFERENCES OF SEX- TYPED COLOR
 
Shimizu, R., Waseda University Graduate School of Education, Japan
 
The color preference of preschoolers was compared in order to study the cognitive development of gender schema. Children chose the color they preferred, and answered why they preferred that color. The result suggested that boys are more likely to prefer blue and girls are more likely to prefer pink.