A LONGITUDINAL STUDY OF THE IMPACT OF CULTURAL CHANGE ON MOTIVATIONAL & DEMOTIVATIONAL FACTORS: EVIDENCE FROM CHINESE ENTERPRISES
 
Zhi, L., Fudan University, Biao, D. and Yu, W.Z., East China Normal University and Su, Y.H., China Star Corp. Shanghai Branch, China
 
The issue of motivation is the core of enterprises' human resources management. This research conducted a longitudinal study to the change of motivational and demotivational factors in enterprises of China during 10 years span from 1990 to 2000,hoping that the impact of cultural change on those factors can be found. This research can be divided into two stages: the first stage was conducted in 1990 and the second one was in 2000 which remained almost the same conditions as the former one. Based on the results of the investigation with a highly reliable and valid questionnaire and the statistical method of Factor Analysis, the motivational and demotivational factors have been revealed. Comparing the latter result with the former one, this longitudinal research revealed several interesting results. This research have managed to find the specific reasons of the differences from the point of view of cultural change, and give valuable suggestions to the motivation of Chinese enterprise accordingly.